They have embarked on a new quest to live an entirely plant based life for 22 whole days. It’s gonna be spiritual or something.
“On December 3rd, one day before my 44th birthday, I will embark on a 22 Days challenge to go completely vegan, or as I prefer to call it, plant-based!” he continued. “This all began a few months back when a good friend and vegan challenged me to embrace a ‘plant-based breakfast’ everyday. It was surprisingly easier on me than I thought…”
That friend was Marco Borges, an exercise physiologist and founder of 22 Days Nutrition, a vegan, organic, and gluten-free food and lifestyle company.
According to Borges’ website, 22 Days Nutrition is “a partner in the journey of Jay Z and Beyonce’s exploration of a vegan diet.” So why now?
“There’s something spiritual to me about it being my 44th birthday and the serendipity behind the number of days in this challenge; 22 (2+2=4) coupled with the fact that the challenge ends on Christmas day,” Jay Z wrote. “It just feels right!”
He went on: “So you can call it a spiritual and physical cleanse. I will post my progress…Any professional vegans out there that have any great food spots, please help out!” (In fact, the couple were spotted on Dec. 3 at Real Food Daily, an organic vegan eatery.)
As for whether this could be a permanent lifestyle change? “I don’t know what happens after Christmas,” he concluded. “A semi-vegan, a full plant-based diet? Or just a spiritual and physical challenge? We’ll see…Best of luck and health!”
“P.S.,” he added, “B is also joining me.”
So really it is none of my beeswax what people put in their bodies, so good for them! I hope it works for them and they have some sort of awakening or whatever. Yay.